One Fair Price Act of 2025
Summary
The One Fair Price Act of 2025 aims to prohibit the use of surveillance data to inform individualized pricing for goods and services. It establishes safeguards against discriminatory pricing practices based on personal information. The bill provides exceptions for reasonable cost differences, bona fide discounts, and loyalty programs under specific conditions.
Expected Effects
This act will likely lead to greater price transparency and fairness for consumers. Businesses will need to adjust their pricing strategies to comply with the new regulations. The FTC will have increased enforcement powers to address violations.
Potential Benefits
- Prevents businesses from exploiting personal data for price discrimination.
- Promotes fair competition by ensuring all consumers have access to similar prices.
- Empowers consumers with greater control over their data and purchasing decisions.
- Provides legal recourse for individuals harmed by surveillance-based price setting.
- Encourages businesses to focus on providing value and quality rather than manipulating prices.
Potential Disadvantages
- May increase compliance costs for businesses, potentially leading to higher prices overall.
- Could limit the ability of businesses to offer personalized discounts and promotions.
- May require significant FTC resources for enforcement and rulemaking.
- Potential for litigation and legal challenges regarding the interpretation of "surveillance data" and "bona fide discounts".
- Could stifle innovation in pricing strategies and business models.
Constitutional Alignment
The bill aligns with the Commerce Clause (Article I, Section 8) by regulating interstate commerce to prevent unfair trade practices. It also touches upon the principles of due process and equal protection by ensuring fair pricing practices. The private right of action and state enforcement provisions are consistent with the Tenth Amendment, reserving powers not delegated to the federal government to the states and the people.
Impact Assessment: Things You Care About ⓘ
This action has been evaluated across 19 key areas that matter to you. Scores range from 1 (highly disadvantageous) to 5 (highly beneficial).